Blogger :
DoggieNews
Category :
Dog Treats
Blogged date : 2006 Nov 01
S&M NuTec, makers of Greenies, announced today the official launch of their new reformulated Greenies. The new Greenies have actually found their way onto store shelves in the past several weeks.
The company says the new formula is more easily digestible, claiming a "disgestibility rate" of 95.7% as compared to 80-85% digestibility of typical dry dog food (how do they measure digestibility anyways?). The new formula also includes a blend of high-quality proteins, vitamins and minerals, is softer so that dog teeth will sink in making them more cleaner.
With the official launch, the company is rolling out a national educational and advocacy initiative called "Chews to Care". It's centered around a new website (
http://www.chewstocare.com) where dog owners can sign up to receive a complimentary doggie dental care package which includes...
- $20 rebate on a dental cleaning at a participating local veterinarian (requires proof of visit and proper paperwork; open to the first 10,000 eligible households)
- Free sample of a new Greenies dental chew
- Free six-month email reminder to make a veterinarian appointment
- Free tell-a-friend e-card to spread the word and give free offers to friends and family.
Seems kinda peculiar that S&M NuTec is offering a discounted dental cleaning, since the reformulated Greenies are supposed to do a better job of cleaning your dog's teeth.
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